Alan So

Owning a "home" is suppose to be a basic human right. However, not everyone are lucky enough to own a property in Hong Kong, as the city has been nominate as the most expensive city to live in among the world for over 7 years. The reason if that is not because of the shortage of housing supply, but the unaffordable price of private properties.

Developers are protected by disclaimer to advertise their properties however they want more profit, with the fascinating imaginary images.

This poster is designed for Hong Kong citizens to draw their dream home. And the purpose of adding disclaimer underneath ironically reflects our ideal image of home are far from the reality and also to rethink what's the key of success in life.